Jonathan Provost

Responsible for all aspects of the Performance Marketing department including the management of 7 project managers to conduct all agency affiliate marketing programs
• Reorganized the team of 7 project managers and 4 interns improving team spirit and knowledge sharing
• Brought over 15 new clients to affiliate marketing
• Increased gross profit by 10% despite the agency loss of main affiliate marketing client
• Renegotiated global agreements with platforms owners which resulted in better deals and new services
• Trained offline/online co-workers and clients
• Key Accounts: Bouygues Telecom, Cofidis, Total, BMW, Eurosport, Groupama, Monoprix, …

Responsible for media planning/buying strategies, implementation, execution, optimization, reporting and presentation for over 25 clients on both branding and direct response campaigns
• Managed a team of 3 Media Planners/Buyers and 3 interns
• Reported directly to the online media director
• Assisted in developing, pitching and winning new business for the company
• Negotiated multi-million Euros digital media buys
• Improved procedures of the European General Motors savings accountability leading to the over-achievement of the 2007 & 2008 French digital objectives
• Key Accounts : Expedia, GM, eFax, La Redoute, Panasonic, Yves Rocher, Maxtor …

Responsible for planning and implementing regional and national online media strategies for clients
• Planned online media campaigns and managed implementation on a variety of online campaigns
• Evaluated media effectiveness and maintained constant reporting/optimization reports for clients use
• Managed national & international online media campaigns
• Negotiated rates and established/maintained relationships with online vendors
• Negotiated yearly deals for Expedia leading to an estimated 20% budget saving
• Key Accounts : Expedia, eFax, Debitel, Holiday Inn, Mobalpa, Panasonic ...

• Assisted the account manager on daily tasks such as media plan, post-campaign/buy reporting, campaign analysis and optimizations and participated on media plan & site recommendations
• Accounts: La Redoute, Hygena, Maxtor, AssurOne, eFax ...

Participation to the analysis of purification purchasing department’s strategy

Internship of 1 month

www.cogemalahague.fr