Maud Rocher

Colorific is one of Australia’s leading family owned toy and educational resources businesses.

Responsible for driving and managing all marketing functions within the company, including creating, planning and developing plans, budgeting and controlling all marketing activities, for retail, educational resources and international.

Key activities are:
- PR and communication
- Advertising
- Market analysis
- Event Management

Listed Canadian IT Company, provider of application lifecycle management solutions

• Responsible for creating, planning, budgeting, coordination and controlling of Programs: Trade Shows, Roadshows, Customer Days, and Executive marketing campaigns
• Extensive experience in Customer Relationship Management (CRM); responsible for quality and maintenance of the complex database.
• Briefing, coordinating and communicating with executives, designers, telemarketing agencies and printing vendors.
• Design of flyers, and exhibition booths for projects
• Prepared invitations, information letters and e-mail communications
• Ability to create new programs & content for websites
• Coordinated cross-functional teams
• Market analysis
• Managed projects across Europe

• In-depth sales analysis and organisational support
• Planning, coordination and controlling of sales promotion – including advertisements, raffles and partnerships
• Creation and coordination of a series of internal competitions (sales motivation) within the retail stores
• Internal communication program, which involved creation and design of a 32- page quarterly magazine and of a weekly newsletter.
• Briefing sessions and coordination activities of third parties like advertising agencies and printing vendors
• Guidance to stakeholders, based on excellent knowledge of the Personal Care sector, its consumers, behaviour, marketplace and competitors