Peter Vasey

Business Manager, responsible for vendor relationship and day-to-day business between Express Data and security vendor, RSA. Previously looked after two vendors, Wyse (maker of thin client hardware) and Tandberg (video conferencing).

Responsible for all of Express Data's marketing of Cisco products to their partner base across Australia.

Express Data is the leading distributor of Cisco equipment in the Australian and New Zealand market. In the past two years it has received the Cisco Distributor of the Year award for AsiaPac, Cisco Distributor of the Year award for ANZ and the Cisco Global Innovation Award for Distribution.

Responsible for field marketing for the UK and Irish markets for CAST - a French B2B software company. CAST's application intelligence solution helps IT management and IT services companies better govern application development.

At CAST I worked closely with the UK sales team to deliver strong growth in a key market for the organisation.

Responsibilities include the management of local events - including seminars and webinars, conference sponsorship, direct marketing, liaison with partner marketing teams, PR - including agency liaison and placement of stories. Have worked to develop relationship with journalists.

I have successfully developed a good relationship with key industry body to help position CAST as a thought leader.

Working with clients, I have written customer case studies and have also written short white papers and edited the UK customer-facing newsletter.

Provider of IT Service Management solutions.

Provider of online payments processing software and servers for online merchants and financial institutions

Provider of SME Accounting and CRM software.

Distributor of music and music videos to DJs and Nightclubs across Australia.